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Why your internet habits are not as clean as you think.

One of the complexities in working out the carbon footprint of our internet habits is that it’s not a straightforward task. Few people can agree on what they should and should not include. Should it include the emissions that come from manufacturing the computing hardware? And what about those from the staff and buildings of technology companies? Even the figures around the running of data centers are disputed – many run on renewable energy, while some companies buy “carbon off-sets” to clean up their energy use.

While many companies claim to power their data centers using renewable energy, it’s important to note that in some parts of the world, they are still largely powered by the burning of fossil fuels. This global issue requires collective action and awareness.

As individuals, simply upgrading our equipment less often is one way of cutting the carbon footprint of our digital technology. The greenhouse gases emitted while manufacturing and transporting these devices can make up a considerable portion of the lifetime emissions from a piece of electronics. One study at the University of Edinburgh found that extending the time you use a single computer and monitor from four to six years could avoid the equivalent of 190kg of carbon emissions.

Eco-Messaging

Altering gadget use can reduce digital carbon footprints, especially in messaging. Emails vary in carbon impact, with older estimates indicating significant footprints, and unnecessary emails like “thank you” messages collectively add up. Reducing email attachments, unsubscribing from mailing lists, and opting for SMS can further minimize the footprint.

Clean Searching

Internet searches have a carbon footprint, but companies like Google use renewable energy and offsets to mitigate this. Ecosia offers a greener alternative by planting trees for searches. Online information access is more sustainable than physical books or newspapers, and while cryptocurrencies have a high carbon impact, reducing unnecessary digital activities can help.

Beating Boredom

Online videos, particularly streaming services and pornography, generate significant CO2 emissions. Streaming music and videos can be optimized by reducing autoplay, choosing lower resolutions, and using Wi-Fi. Multiplayer games have a lower footprint than streaming games, but frequent updates increase emissions.

Efficient Viewing and Listening

Watching TV together or using more efficient streaming methods can reduce carbon footprints. Streaming audio is less intensive than video, and the impact of music has increased. Buying physical albums can be better for frequent listeners, while streaming is better for occasional plays, and video games have a notable carbon impact, especially with frequent updates.

Social Media and Apps

Social media has a relatively low carbon footprint, with Facebook’s user footprint being minimal. Disabling automatic updates and cloud backups can save carbon. While personal changes help, systemic industry changes towards renewable energy are crucial for substantial carbon emission reductions.

Source: https://www.bbc.com/future/article/20200305-why-your-internet-habits-are-not-as-clean-as-you-think

Join the discussion

5 responses to “Why your internet habits are not as clean as you think.”

  1. Jakub O says:

    The complexity of determining the carbon footprint of our digital habits reflects a broader challenge in tackling climate change: accountability. It’s concerning that even the emissions from data centers remain contentious. While individual actions, like extending device lifespans and tweaking online habits, are valuable, they can only do so much without systemic change. Companies must commit to renewable energy and transparency in their operations. It’s also a stark reminder that convenience often comes at an environmental cost. Balancing digital growth with sustainability requires both individual mindfulness and industry-wide transformation.

  2. Sanjay Kumar says:

    Smart waste management has a lot of potential to make cities cleaner and more efficient, but I think Enita raises some critical points. Cost and scalability are huge factors—especially for smaller cities that might not have the budget for such technology. It’s encouraging to see successes like Philadelphia, but we need to ask ourselves whether this tech can realistically be implemented everywhere or if we risk creating a divide between “smart” and “not-so-smart” cities. Moreover, while optimizing collection is great, we can’t ignore the bigger picture: we need to reduce waste at the source. Perhaps smart bins are just one piece of a much larger sustainability puzzle.

  3. simone centineo says:

    In today’s society, we have to consider that every action we take has an environmental impact: even the use of the internet, for example, involves a not inconsiderable consumption of resources, since space, energy and resources are needed to maintain the data centres necessary for its operation. In my opinion, to combat climate change and ensure a liveable future for the next generations, it is necessary, but not sufficient, to reduce one’s carbon footprint. For example, one could avoid sending unnecessary e-mails or compulsively buying new technology products that we already have.However, it is crucial to push companies to promote the use of renewable energy and to conduct their activities in a way that is at least net-zero, not just carbon neutral, for example through reforestation programmes.

  4. Imanol Melero says:

    The environmental impact of our digital habits is often underestimated, yet it plays a significant role in global carbon emissions. While individual actions like using devices longer, optimizing streaming habits, and reducing unnecessary digital activities are meaningful steps, they are not enough to tackle the scale of the problem. Real change requires a collective approach that combines individual responsibility with systemic shifts in how the technology sector operates.
    At the heart of the solution lies the urgent need for tech companies to embrace sustainability not just as a goal but as a core operational principle. Transitioning data centers to run entirely on renewable energy is a crucial step, but it must be accompanied by greater transparency in reporting carbon emissions. Companies should also prioritize designing hardware and software that are energy-efficient and encourage longer product lifespans.
    For individuals, awareness and accountability are key. Choosing greener search engines, disabling unnecessary features like autoplay or cloud backups, and actively supporting companies that demonstrate a genuine commitment to reducing their carbon footprint can collectively influence industry practices. At the same time, public pressure and consumer advocacy are powerful tools for holding corporations accountable and pushing them towards meaningful change.
    Ultimately, building a sustainable digital future requires aligning individual behaviors, corporate responsibility, and policy frameworks. The internet has revolutionized the way we live, work, and connect; now, it must evolve further to ensure that this progress does not come at the cost of our planet. By combining conscious personal choices with systemic reform, we can move closer to a digital landscape that is not only innovative but also sustainable for generations to come.

  5. Arman Aperjan says:

    The article highlights how tricky it is to measure the carbon footprint of our online habits, which is an eye-opening topic. There’s a lack of agreement on what to include, like hardware production or the energy use of tech companies. This brings up the need for more transparency from tech companies about their practices. The point about renewable energy and carbon offsets is interesting but could use real-world examples to make it clearer. Overall, it’s a strong introduction to an issue many people might not have considered before.
    The article makes a great point about how using devices for longer can reduce their carbon footprint significantly. Including the study from the University of Edinburgh adds credibility and gives a clear example of how small actions can make a difference. It would have been helpful to also mention recycling or reusing old devices as additional solutions. The role of local energy sources in manufacturing could also be worth exploring further. This section effectively shows how personal choices connect to global environmental challenges.
    The part about limiting emails and their attachments is practical and easy to apply to daily life. It’s surprising to learn how much carbon “thank you” emails can add up to over time. The suggestion to use SMS instead of emails is interesting but may not be realistic for everyone. Unsubscribing from unnecessary mailing lists is another simple yet impactful tip that many people can adopt. This section nicely emphasizes how small changes can add up to significant results.
    The discussion about streaming and its carbon footprint is both relevant and relatable. Suggestions like reducing video quality and turning off autoplay are practical and easy to implement. Comparing music to video streaming in terms of energy use offers an interesting perspective on how we consume media. The mention of video games is great, but it would have been even better with more data to back up the claims. This section makes readers think about the environmental cost of their favorite entertainment activities.
    It’s surprising to read that social media has a relatively low carbon footprint compared to other activities. Tips like turning off automatic updates are simple and actionable for most users. The article also highlights the importance of systemic changes in the tech industry, which feels like a realistic and necessary step. More focus on how consumers can pressure companies to switch to renewable energy would add to this argument. This section ends the article on a hopeful note, showing how both individuals and companies can contribute to a greener future.

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